Make your Instagram posts stand out by using these ideal image sizes

Ideal Image Sizes for Your Instagram Content

If you’re using Instagram for business, then you likely want your posts to be seen by your audience. The best way to increase your visibility on Instagram is with a strategic posting plan for the aesthetic look and feel of your brand.

One posting strategy I’ve seen quite often is alternating blocks of images with blocks of text (see Exhibit A).

Exhibit A: Alternate photos with branded text to control the visual aesthetics of your Instagram business page.

If you want to have more control over the aesthetics of your personal or professional brand on Instagram, it may be helpful to know what your post options are and the ideal image size and dimension for your favorite post types. For example, there are three sizes of image posts you can share, two of which are also ideal sizes for video, and even Instagram Stories have an ideal size, especially since that type of content takes up more of the screen.

Here is my personal tip sheet for posting content to Instagram consciously and purposefully:

    • Image Posts:
      • Square –
        • 1080 pixels wide with 1:1 aspect ratio
        • The optimal size for square Instagram posts is 1080 x 1080 pixels.
      • Landscape (horizontal)
        • 1080 pixels wide with 1.91:1 aspect ratio
        • The optimal size for landscape Instagram posts is 1080 x 608 pixels.
      • Portrait (vertical)
        • 1080 pixels wide with 4:5 aspect ratio
        • The optimal size for portrait Instagram posts is 1080 x 1350 pixels.
    • Video Posts
      • Limited to 3 to 60 seconds.
      • Same aspect ratios as Landscape and Portrait image posts:
        • Landscape: 1080 x 608 pixels.
        • Portrait: 1080 x 1350 pixels.
      • Upload requirements for IGTV:
        • Must be 15 seconds to 10 minutes long
        • Must be in MP4 file format
        • Should be vertical (upright) with aspect ratio or 9:16.
        • Should have min. frame rate of 30 FPS (frames per second) and min. resolution of 720 pixels.
        • 650MB max. file size for videos 10 minutes or less
        • Video content must follow Community Guidelines
        • Cover photo: 420 by 654px (or 1:1.55 ratio); can’t edit after upload
    • Stories
      • Limited to 15 seconds
      • 1080 pixels wide with 9:16 aspect ratio; same for Instagram Live videos
      • The optimal size for Instagram Stories is 1080 x 1920 pixels.

For a great visual reference, I recommend adding the following Instagram Image Guide from to a dedicated Pinterest board like we did here.

Instagram Image SizesImage courtesy of

I hope this post helps you step up your Instagram Marketing game! Got a tip worth sharing? Let us know in the comments below!

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